BigCommerce is a website builder mostly for people who want to start their own online business (without worrying about having to code anything or involve developers). SEO BigCommerce is an important part of a website that uses BigCommerce. Here are some tips from BigCommerce SEO experts on how to make the most of BigCommerce SEO.
1. Optimize the titles of your pages
One of the most important SEO factors is a page’s title. It is a key piece of information that search engines use to decide how to classify and rank it. The most important part of a search result is your title (as well as at the top of browser windows). It would help if the titles of your BigCommerce pages or posts were never unclear. They should also start with your “focus keyword” if you can.
2. Use the correct headings
SEO experts at BigCommerce say that people who build and update their websites using platforms like BigCommerce sometimes make the mistake of ignoring the headlines. Instead of using headers (H1, H2, H3, etc.) to separate their content, they often use bold or capitalized text like a webmaster or web editor would. This causes some problems.
- To begin with, it can look a little bit ugly.
- Second, it makes it harder for people who can’t see to use screen readers to understand your information.
- The third and most important decision for BigCommerce SEO is that it makes it much harder for search engines to understand your content and crawl it effectively.
3. Make sure your pages and products have interesting meta descriptions.
Meta descriptions are the short summaries of a web page that appear under the blue links that can be clicked on the search engine results page. Google says that meta descriptions do not affect rankings. A well-written meta description might get more people to visit a website, which would increase the clickthrough rate of the page (CTR). Now that most SEO professionals think that a page’s clickthrough rate (CTR) is a ranking factor (since search engines favor results with higher CTRs), it’s important to write good meta descriptions.
4. Give your images optimized file names and alt text.
Search engine algorithms don’t just look at the words on a page when indexing it; they also look at the photos. It is done by looking at two pieces of information about your photos: the “alt text” and the file names. So, in BigCommerce SEO, you must make sure that both are up to par.
5. Use URLs that are clean
Google wants people to use URLs that are “clean.” Clean URLs are short, easy to understand, and clear.
6. Put rich snippets in your content.
Rich snippets, which are “structured data” that you can add to your content to help searchers and search engines understand what a page is about, are very important for your website’s search results.
7. Focus on making great content and building backlinks to it
Many online store owners are so focused on their product catalogs—the photos, descriptions, keywords, and so on—that they forget one of the most important parts of SEO: writing unique content (usually in the form of a blog post).
Sites with in-depth, informative posts about topics that people are interested in can rank high in search results, especially if they have a lot of high-quality external links (called “backlinks”).
Conclusion
Want to make sure as many people as possible see your products? Check out our seven tips for getting your Bigcommerce products to rank higher. With these tips, you can get the attention you need and increase your sales. Contact the Always Open Commerce if you need help with Bigcommerce development. We can handle all of your pick-up and packing needs!