Google has recently begun testing a new paid feature that allows qualifying businesses to update their Google My Company listing to include the Google Guaranteed badge for $50USD per month. Google is currently experimenting with this function. To get the Google Guaranteed badge on their profile, a business must pass a screening process similar to the one used for Local Services if they are eligible for the upgrade option. Google promotes the fact that it would make it simple for consumers to select you. For businesses to be profitable at SEO, this is a very competitive feature to retain, and it must be shown on the primary keywords section of your GMB page.
This feature, in my view, would help companies that are already well-established in their niche market. I imagine it would be difficult to contend for long-tail keywords that are competitive but not primary in the long run. I believe that companies that have already developed themselves in a local niche market and can upgrade their GMB listings to the Google Guaranteed badge will benefit greatly.
Those considering this upgrade should consider whether their company has a chance to compete with those larger competitors. They can get the Google Guaranteed badge by upgrading their GMB profile. This feature, in my view, is better suited for companies that have a longer runway in their niche market and want to stay on top of it. For those already in the thick of the market, I assume this feature would be of little benefit in the short term.
This update, in my opinion, would be an excellent tool for companies that have developed themselves as market leaders. For businesses that are focused on growth and expansion, I assume this feature would be of little benefit.