“Search engine” optimizers will assure you that keyword stuffing and cloaking aren’t harmful, and that any site may rank on Google’s first page if it follows their exact formula. This is untrue. In a strict sense, Google’s algorithm is unconcerned with this. It is concerned with the keyword density on each page as well as the content’s distinctiveness. Spamming occurs when content is replicated several times on different pages. If the keyword density is low, it does not necessarily imply that all pages are spammy.
I’d like to present you with some evidence that cloaking is not a good idea. Why? If other sites are cloaking, cloaking sites will quickly disappear from the search results list. And this will have a significant impact on your rankings.
Let’s take a look at one of the sites that uses this “spyfu” method and see what Google has done to them over the last year. You may now look at the website to see exactly how they did it. This site will be discovered by Google bots, who will index it. They will then be ranked as a result of this. But this isn’t what we’re talking about. What we’re really curious about is what Google has done to this website. And the answer is that they have dropped one position in the rankings. This is now exceedingly low. You may see this by using the Google Toolbar to explore the web. You’ll see that the site is near the bottom of the list. However, you may also check the page rank. If you use Google to search for a website, you will find that the page rank is significantly lower. And you’ll see that this site isn’t on Google’s top page. This is one of the sites that employs the “spyfu” technique. So, how did they fare?
- The site’s content should have been unique to each page.
- They should have only used one title tag per page, and that title tag should have included their chosen keywords.
- Their material should have been optimized for search engines.
There are many other strategies that can be used, but the only thing that matters is that you did something you thought was important. You should claim that your material has accomplished something that your viewers will remember and be interested in. However, you can easily get away with putting your keyword-rich content on a website and deceiving Google into indexing it these days. However, it is a short-term win. You deceived Google for a while, but you’ll be caught in the end. As a result, you must develop a long-term strategy. That plan should include a variety of strategies such as providing relevant material, properly formatting your content, obtaining relevant links from relevant sites, attracting a large number of visitors to your site by establishing a nice site map, keeping your site updated, and so on. However, in the end, you must have an excellent user interface that is indexed and ranked.
This is the bottom line. The more you understand about search engines and how they rank websites, the more you should work to have yours indexed and rated. This is straightforward. All you have to do is maintain your site current, keep your material fresh and relevant, and build a large number of backlinks.